Why Use a PEO Broker?

If you’re researching Professional Employer Organizations, you’ve probably realized how overwhelming the process can be. With over 900 PEOs operating in the United States, each offering different pricing structures, benefit packages, and service levels, how do you know which one is right for your business?

That’s where a PEO broker comes in.

What Is a PEO Broker?

A PEO broker is an independent consultant who connects businesses with the right PEO providers. Think of us like an insurance broker who shops multiple carriers on your behalf—except we specialize in the PEO marketplace.

Unlike PEO sales reps who work for a single company and push their specific product, brokers represent multiple providers. This means we can objectively compare your options and recommend the best fit for your industry, size, budget, and needs.

And here’s the best part: our services cost you nothing. We’re compensated by the PEO partners we work with, so you get expert guidance at zero cost.

Why You Can’t (And Shouldn’t) Do This Alone

Shopping for a PEO on your own means:

Fielding calls from multiple sales reps, each pushing their own solution
Filling out the same lengthy forms over and over
Trying to compare proposals that are structured completely differently
Decoding bundled pricing and hidden fees
Spending hours (or weeks) on research instead of running your business

Even if you do all that work, you’re still making an educated guess. You don’t know which PEOs have responsive customer service. You don’t know which ones are strong in your industry. You don’t know what questions to ask or what red flags to watch for.

A PEO broker eliminates all of that.

What a Good PEO Broker Does for You

The right broker doesn’t just hand you a list of quotes and walk away. Here’s what you should expect:

Complete Needs Analysis

We start by understanding your current situation—payroll, health insurance, workers’ comp, compliance challenges, and any specific pain points you’re dealing with.

One Simple RFP Process

You provide your information once. We handle outreach to multiple PEO providers, saving you hours of redundant paperwork.

Clear Side-by-Side Comparisons

We consolidate all proposals into an easy-to-read format that breaks down costs, highlights coverage differences, and shows you exactly what you’re getting—no confusion, no fine print surprises.

Unbiased Recommendations

Because we’re not tied to any single PEO, we tell you the truth. Sometimes that means recommending a provider you’ve never heard of. Other times, it means advising you to stay with your current setup if that’s genuinely the best option.

Ongoing Support and Advocacy

After you sign with a PEO, we don’t disappear. We stay with you through implementation, renewals, and any service issues that arise. If something goes wrong, we step in and advocate on your behalf.

How We Do It at PEO Consultants

At PEO Consultants, we’ve spent over a decade mastering the PEO marketplace. Our founder, Chris Peterson, started this company in 2012 after watching too many business owners get locked into expensive, ill-fitting contracts. His mission was simple: fix the broken PEO shopping experience by offering honest, independent guidance.

Our team brings deep expertise across the entire process:

Chris Peterson handles strategic consulting and client relationships, ensuring every recommendation aligns with your business goals—not a sales quota.

Bill Dyrenforth, our Senior Consultant with over ten years in the PEO space, manages the full lifecycle from initial analysis through contract negotiation and implementation. He stays on top of industry changes, carrier updates, and compliance shifts so you always have current information.

Mallory Kingsbury, our Senior Analyst with a background in engineering operations and an MBA, dissects every proposal line-by-line. She identifies hidden fees, compares benefit structures, and builds the detailed comparisons that give you total clarity.

Together, we’ve helped clients save over $5.2 million in PEO costs since 2012. We’ve gotten 2,898 employees access to better benefits. And 80% of the time, we find substantial cost reductions in areas like health insurance, workers’ comp, or administrative fees that business owners didn’t know were negotiable.

The Bottom Line

Using a PEO broker isn’t just about convenience—it’s about making sure you get the right partnership from day one. The wrong PEO can cost you tens of thousands of dollars, disrupt your operations, and leave you stuck in a multi-year contract with no easy exit.

The right broker eliminates that risk entirely.